AppManagEvent in Utrecht, Netherlands, is less than a month away. It is an event not to be missed in the application management calendar.
This year's renowned annual app management industry event provides IT professionals, app testers, and app packagers with a status update and a look into the future of the leading technologies, tools, strategies, insights, and trends in application management. The event will once again host 22 sessions, more than 20 exhibitors, and 300+ professionals representing more than 12 16 European countries.
When is AppManagEvent 2025?
It's coming around quickly!
📅 The 19th edition of AppManagEvent will be held on Friday, 10th October 2025.
If you want to be there and join 300+ professionals from over 12 European countries, booking for the event is now open.
Where is AppManagEvent 2025?
📍 AppManagEvent 2025 will be held at Jaarbeurs, Media Plaza - Super Nova area, Jaarbeursplein, NL-3521 AL Utrecht, The Netherlands (view on Maps). The exhibition and convention center is less than a 5-minute walk from Utrecht Centraal railway station, with direct links to Amsterdam Centraal and Amsterdam Schiphol.
Reasons to attend AppManagEvent 2025
✅ Learn about innovations and what's happening in the application management space
Attendees of AppManagEvent will have the opportunity to learn about all the latest developments in the application management space. Better still, you’ll be one of the first to view and experience new products and innovations, and learn about the latest trends and best practices.
✅ Networking opportunities
AppManagEvent offers the opportunity to meet and connect with your peers in the industry. You have the chance to spend time with seasoned application experts and like-minded professionals while offering the chance to forge relationships and make valuable contacts.
✅ A wide range of exhibitors with innovative solutions to explore
This year's event welcomes over 20+ exhibitors who will offer the chance to discuss and demo application management products and services. Including application lifecycle management, app testing and packaging, application deployment, software infrastructure, and security, AppManagEvent attendees can experience the features and benefits of products and services at the cutting edge of application management.
✅ Packed with informative speaker sessions by application experts
In addition to the exhibitors attending AppManagEvent 2025, attendees can also listen to a range of seminars by top application management experts and partners covering a broad range of areas. Sessions offer valuable insights into trends, best practices, future planning, and case studies that will provide food for thought after the event.
✅ Be inspired
Events are often a chance for professionals to gain inspiration and a renewed sense of vigor as they take actionable insights, ideas, and learnings back to their organizations. Don't miss out on AppManagEvent 2025.
Speakers that you can't afford to miss
🎤 Christiaan Brinkhoff - Opening keynote: The AI-Driven Workplace: Unlocking New OS and App Interaction Innovation
Join Christiaan for an inspiring session that reflects on the evolution of Windows and AI — and looks ahead to a future shaped by Windows Cloud, Generative AI, Copilot, and AI Agents. Christiaan will share Microsoft’s bold vision for how AI and the cloud are transforming the modern workplace, driving user interaction to the next level and laying the foundation for the next generation of digital experiences.
🎤 Tim Mangan - Getting the Most Out of MSIX
Tim described "The year of MSIX" last year, and uptake by large enterprises this year has been larger than anyone could have anticipated. In this session, he will talk about what is driving these customers and how he recommends that they get the most out of MSIX.
Tim describes himself as "The Kahuna" at his organization, TMurgent Technologies where he is a software developer, teacher, and author. Tim is a Microsoft MVP and a Citrix CTP Fellow. He is an expert in App-V and MSIX.
🎤 Berry Haveman - The App-V Endgame: Three Scenarios, One Decision
In this session, Berry shares three clear scenarios to help you plan your exit—or evolution—from App-V. Based on real-world transitions in sectors like government, healthcare, and finance, you'll get practical guidance to navigate your next move with confidence. If App-V is still part of your environment, this session is a must-attend.
🎤 Bob Kelly - Packaging at the Edge of Automation
We couldn't recommend speakers without giving our own Chief Product Officer, Bob Kelly a shout-out.
App packaging has entered a new era—but modernization takes more than buzzwords. In this session, we’ll explore what it really means to evolve your processes for automation without sacrificing control. Learn how to increase velocity, reduce friction, and embrace change with confidence.
From repository-driven intake and AI-enhanced workflows to automated validation, conversion, and more, enterprises are even beginning to democratize some packaging tasks. Real-world demos show how teams are solving complex challenges and making modernization scalable—without compromise.
What are the conference themes this year?
AppManagEvent 2025 centers around the themes of application deployment, security, application virtualization, MSIX, Windows 10/11/365 management, identity management, IT infrastructure, and much more.
Who is AppManagEvent for?
IT Professionals, Application Packagers, IT Architects, IT Security professionals, and Application Deployment teams typically find the most benefit in attending the event. Even if you have a different role or have an interest in this space, you are more than welcome to attend!
Attendees will receive updates on solutions and technologies available to start and finish their current and future projects successfully. Industry leaders & international top speakers share their vision and future direction on technologies, products, trends, and developments.
The intimate atmosphere makes the event a great place to network, get inspired, and engage with co-workers and industry experts.
How can I attend AppManagEvent?
🎟️ Tickets are available now for €249 - you can book here.
Your ticket to the event allows you full access to all speaker sessions on the day, great interactions with event partners on the exhibition floor, face-to-face meetings with top speakers, trendsetters, and experts, a delicious lunch and refreshments, an event goodie bag and a chance to win some excellent prizes at several event and partner giveaways. In addition, there will be ample opportunities for networking in and around the event.
Come and find Juriba at AppManagEvent
We’re always excited to connect with new people who are just as interested in application management as we are. If this is your first year attending or you’ve been attending the event for years, reach out!
Aside from Bob Kelly's session, you can find Juriba on the exhibition floor. Our team will be on hand to discuss any application management queries you may have. We'll also offer live demos of Juriba App Readiness, including a first look at our latest features and product roadmaps.
We hope to see you there.
