In today’s complex digital workplace, keeping Windows applications up to date isn’t just a technical function, it’s a strategic necessity. The processes behind Windows application packaging and deployment have traditionally been manual, siloed, and resource-intensive. However, a quiet revolution is now underway, and it is being driven by some forward-thinking MSPs.
In my last blog, we reviewed Why Service Providers Must Leverage The New App Management Automation Advantage. But what happens when experienced service providers and enterprise IT teams partner with seasoned Windows application packaging professionals? You get scalable, intelligent solutions that are transforming how the industry approaches app update management and creating a distinct competitive advantage in the process.
At Juriba, our internal team is led by industry veterans, including Bob Kelly, founder of ITNinja and former Microsoft MVP, and Kiran Mantagi, a recognized expert in Windows application automation tooling. These professionals have decades of experience in building, managing, and optimizing Windows application packaging workflows.
But what truly sets our strategy apart is collaboration with external experts - MSP solution architects, MVPs, EUC leads, digital workplace architects - who are on the frontlines of Windows application lifecycle management. Over the last year, we’ve worked closely with these leaders to examine real-world bottlenecks, measure the impact of automation, and co-develop enhancements to App Readiness that address the gaps traditional tools haven’t solved. A good example of this is our collaboration with Tim Mangan in helping to integrate and mature the TMEditX toolset to achieve greater levels of compatibility with the new packaging format for our combined customers.
This is more than product development. It’s co-innovation driven by operational insight, measured outcomes, and continuous feedback.
Through these collaborations, we’ve gathered critical feedback on where automation provides the most tangible value, especially in environments managing thousands of Windows applications across multiple platforms. One major insight: automation must adapt to the complexity of each Windows application, while maintaining consistent standards across the board.
Another key takeaway: users increasingly expect a single platform that can support every packaging and testing task, without needing to pivot between multiple disconnected tools. This expectation has become a design principle in our development roadmap.
The result? A more intelligent, unified App Readiness platform.
The most recent updates to App Readiness directly reflect feedback from service providers and enterprise IT teams who need greater control, flexibility, and scale. These capabilities now include:
Command line deployment support for streamlined, repeatable installations
Scripted installations for complex Windows application scenarios
Repackaging tools, with upcoming AI-powered enhancements for faster turnarounds
Intelligent packaging selection that lets users choose their preferred deployment approach, with automatic fallback to secondary methods if issues arise
These improvements are already helping IT teams expand coverage, reduce packaging cycles, and adapt faster to evolving client demands.
These platform advancements aren't just technical enhancements; they unlock opportunities for service providers looking to stay competitive in a saturated market.
Manual packaging has always imposed a ceiling on service capacity. With enhanced automation, teams can now scale from managing hundreds of applications to thousands, without a proportional increase in headcount or workload.
This makes comprehensive portfolio coverage finally attainable, even for clients with sprawling estates.
Automation minimizes delays and removes variability from the app update cycle. Whether you’re supporting a global enterprise or dozens of mid-market clients, consistency and speed become differentiators.
Modern service providers are expected to offer more than basic Windows application packaging. The next generation of providers are delivering end-to-end Windows application lifecycle optimization, backed by intelligent tooling that provides predictive insights and clear modernization pathways.
Juriba’s App Readiness empowers these providers with the ability to advise, optimize, and execute at scale.
By automating routine complexity, App Readiness eliminates repetitive manual work and streamlines common workflows. The result is greater pricing flexibility and a more sustainable operating model for long-term service profitability.
This evolution isn’t about removing people from the process. It’s about enabling skilled professionals to focus on the scenarios that require real human judgment, like exception handling, custom logic, and strategic decision-making.
Automation takes care of the routine, the repeatable, the easily missed. Expertise focuses on the impactful.
This approach is at the heart of Juriba’s product direction: intelligently automate routine complexity, while preserving and enhancing the value of expert insight.
Based on ongoing conversations with our industry collaborators, upcoming capabilities will include:
Advanced application-specific workflows that guide teams through unique packaging requirements
Improved dependency intelligence to proactively flag risk before deployment
Multi-client process optimization for MSPs managing multiple environments simultaneously
These improvements are designed to support managed service providers and global system integrators as they scale client services without sacrificing quality or control.
Juriba is actively expanding our network of forward-thinking experts who want to help shape the future of Windows application lifecycle management. If you're managing app readiness at scale and have ideas on how automation can improve your process, we want to hear from you.
Collaborate with our internal packaging tool experts to review workflows, test new features, and quantify what works, so the tools of tomorrow solve the problems you’re facing today.
🚀 Ready to get involved? Book a demo to see the enhanced App Readiness platform in action, or connect with our partner team to share your feedback.
The divide between traditional packaging models and automated Windows application lifecycle management is growing. App Readiness is already delivering scalable impact for service providers who are ready to lead—not lag—in this transformation.
If you're still relying on manual workflows, now is the time to evolve. The service providers who are winning are those who are collaborating, automating, and modernizing together.